Nov 14, 2019
I did an 8-hour-long workshop for a new client of mine. The CMO of the company, Sara, is an incredibly savvy marketer in the B2C segment. Anything about marketing a luxury brand, she is on top of it.
One of her key initiatives in 2020 is to work and enable sales. In the workshop, we identified sales stages, mapped content from marketing to sales, and created a series of email campaigns to help outside sales engage with SQLs. We also created a drip campaign to continue engagement with prospects after events.
She asked me what is the difference between the Drip and Nurture campaigns.
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