Preview Mode Links will not work in preview mode

Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit

Nov 14, 2019

I did an 8-hour-long workshop for a new client of mine. The CMO of the company, Sara, is an incredibly savvy marketer in the B2C segment. Anything about marketing a luxury brand, she is on top of it.

One of her key initiatives in 2020 is to work and enable sales. In the workshop, we identified sales stages, mapped content from marketing to sales, and created a series of email campaigns to help outside sales engage with SQLs. We also created a drip campaign to continue engagement with prospects after events.

She asked me what is the difference between the Drip and Nurture campaigns.


If you want to chat, reach out on any social media channels or email me at

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead