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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

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Nov 29, 2017

On this episode, rather than addressing one marketing question, I’d like to share a conversation I had with the sales and marketing team at Curata

Curata is a platform that can help you curate, plan and measure your content marketing efforts. It has a very nice, solid platform that allows you to select relevant content and quantify the ROI of your content. BTW, I am not affiliated with Curata at all, but I love their curation platform and analytic capabilities. You should check it out.

Curata is still in the startup phase. They have a full-time sales enablement manager, Sasha Laferte, who resides in marketing.  Her job is to use content to educate prospects and help the sales team close deals.

I asked Sasha, what is the secret sauce of building alignment between marketing and sales?


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