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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

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Sep 19, 2019

Messaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. I know. 

Yet, messaging is the crucial and vital foundation for external communications and internal sales training. You may not create a messaging framework, but it doesn’t hurt to get a sense of what it is and what elements should be included in a messaging template. The more you know about different aspects of marketing, the more you can connect the different sales and marketing dots.


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