Nov 7, 2019
In the last episode, I mentioned that I met Danny Harris at Content Marketing World. He’s a regular listener to my podcast. Thank you, Danny! We did a Zoom meeting a couple of weeks after the conference. Danny is amazing. He created several nice frameworks to tie the customer journey, marketing channels and sales stages together. I am very impressed with his work. Thank you for sharing, Danny.
I asked him if he had any questions that he wants me to address in my podcast. He had a fundamental question: “Why do we need to invest in B2B marketing?”
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