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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

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  2. 118 - The Pros and Cons of In-House vs. Outsourced Marketing

118 - The Pros and Cons of In-House vs. Outsourced Marketing

Jan 30, 2020

Hello from Portland. This week is one of those weeks when I have several pressing client deliverables. On top of that, I also need to create several podcast and video recordings.

Speaking of creating content, here is a LinkedIn message from Queenie who lives in Hong Kong.

She said: Hi Pam, I continually read your blogs and find them useful as I am in the B2B marketing field and specialize in the Asia Pacific market. Shall we connect so I can be informed about new articles?

Of course, Queenie! I’d love to connect, I answered. In response, she added one quick question:  When it comes to content marketing, I understand many in-house experts can contribute content but they might not write it in a customer-oriented way. For a tech startup company, what is your take on outsourcing the content writing vs getting a copywriter in-house? 

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