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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

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  2. 123 - The Role of Data in Approaching AI Marketing

123 - The Role of Data in Approaching AI Marketing

Mar 12, 2020

Hello, everyone. In the past several episodes, I’ve been discussing AI’s role in Marketing. As I’ve been talking about all the wonderful magic of AI, you might ask, “What’s the catch?” Well, there is a dark side. If you use machine learning as a way to implement AI, you need to make sure you have high-quality data first.

Whenever I mention data, marketers are like “WHAT?” I was like “WHAAAAT? I know, right? Data is really the marketers’ nemesis. So the quality of data: you need to define in terms of the quality of your data and also your data sources.

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