Mar 26, 2020
Hi, everyone. Just want to mention that I recorded this episode before the Coronavirus pandemic. I know that it’s going to be a stressful time for all of us. I do hope that you’ll find time to relax and get a sense of normality from listening to my episodes. Be safe and stay healthy, my friends.
I was interviewing a marketing director of my clients a few days ago to help them build a collaboration process between the B2B Marketing Group and the Sales Enablement Team. During the interview, the Marketing Director made it very clear to me that B2B marketing should reside with the Corporate Marketing Team and should be part of the marketing function.
You know what? I understand where she is coming from. Earlier this year, there was a talk that B2B marketing should be part of the sales team given that they are supporting business accounts and corporate sales.
Well, I can see both sides. Marketing wants to have the B2B Marketing Team as a part of their teams and the Sales Team feel that all the B2B Marketing dollars are coming from them so B2B Marketing should be part of corporate sales.
Organizations often struggle with which part of the group should belong where. Sales enablement is a great example.
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