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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit

Sep 22, 2020

A big hello from Portland, Oregon. I interviewed Neal Schaffer on my past week’s podcast. What do you think? As I said, I am planning to juxtapose the episodes of me talking for 7 minutes at a time with guest interviews. Just want to try something new.

For today, I want to talk about a topic that is not getting much of the spotlight in the marketing landscape: processes and automation workflows. You are like: “Ugh, Pam, can you talk about something that is more sexy and fun? Like how to select creative that will pop? Or what are the tips and tricks to writing catchy headlines? How to run Facebook pay ads that will convert?”

Well, if you Google those topics, you’ll find many, many outstanding blogs and videos out there that cover these topics.


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