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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

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Nov 2, 2021

A big hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More. Today, I have an exceptional guest, Amy Higgins. Amy is a Senior Director of Content Strategy at Twilio and a former Director of Content Strategy at Salesforce.

Today, we talk about planning and creating an editorial calendar and editorial strategy for an enterprise.


If you want to chat, reach out on any social media channels or email me at

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead