Dec 27, 2018

Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time. 

Alicia asked a question: With all these new trends, the ways that sales and marketing teams operate and collaborate...

Dec 20, 2018

Jim posted a question: User-generated Content (UGC) is becoming part of every brand. How should a marketer approach the challenge of UGC in various languages?

To use UGC or not to use UGC is a corporate policy discussion. The legal team will request you to get permission from the user to use it. So, you need to track...

Dec 13, 2018

Mary, a good friend of mine, sent me an email and asked me if we can chat. Things have not been going well for her lately, and she wanted to talk about it… I said: sure, of course. If friends need time to vent or talk, I make sure that I am there for them. That’s what friends are for.

She told me that she recently...

Dec 6, 2018

Many of you know that my book, Effective Sales Enablement, was launched at the end of October. I’ve received positive and negative comments by those who’ve read the book. Thank you so much!

I’d like to take an opportunity to address some of the comments that were raised by you who read the book. There were...

Nov 29, 2018

I just finished reading Talk Triggers by Jay Baer and Daniel Lemin. The book offers a complete guide to creating customers through word of mouth. It totally exceeds my expectations.

Jay and Daniel provide what they call the 4,5 and 6 systems. They talk about the 4 requirements for a talk trigger which gets your...