Dec 12, 2019

If you are a long-time listener, you know that my episodes tend to focus on marketing and business, not so much about me. I am going to be up close and personal today as I record the last episode of 2019, I decided to do a little self-reflection, a look back to my 2019.

Frankly, this year didn’t start very well,...

Dec 5, 2019

If you listen to my podcast on a regular basis, you know that I am not affiliated with any tools or platforms. Occasionally, I mentioned certain tools and platforms for my listeners to check out if they are dealing with specific marketing or sales challenges.

For social media, I’ve been using ‘Buffer’ for several...

Nov 21, 2019

In talking to many of my clients, I’ve found that there often doesn’t seem to be a nurturing stream to address leads rejected by the sales team. In some cases, these leads are not even routed back to the marketing automation system. When they are routed back, they are just treated like any other leads as part of...

Nov 14, 2019

I did an 8-hour-long workshop for a new client of mine. The CMO of the company, Sara, is an incredibly savvy marketer in the B2C segment. Anything about marketing a luxury brand, she is on top of it.

One of her key initiatives in 2020 is to work and enable sales. In the workshop, we identified sales stages, mapped...

Nov 7, 2019

In the last episode, I mentioned that I met Danny Harris at Content Marketing World. He’s a regular listener to my podcast. Thank you, Danny! We did a Zoom meeting a couple of weeks after the conference. Danny is amazing. He created several nice frameworks to tie the customer journey, marketing channels and sales...