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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

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Jul 26, 2022

A big hello from Raleigh, North Carolina. Welcome to another SOLO episode where I answer a common B2B marketing question people always ask during my sessions and workshops.

That question is: what is the difference between ICP (Ideal Customer Profile) and Buyer Persona? Then, the next question is when and where to use an ICP and Buyer Persona?

 In today’s episode, I will:

  1. Cover the differences between the two
  2. Give specific examples of when to use ICP and buyer personas

So, what are the differences between ICP and Buyer Personas? 


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