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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

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  2. 75 - Marketers Can Make An Impact on Buyer Research and Sales Engagements

75 - Marketers Can Make An Impact on Buyer Research and Sales Engagements

Feb 7, 2019

B2B buyers spend just 17 percent of their time meeting with potential suppliers, while 45 percent of their time is spent researching independently, according to Gartner.  Out of that 45%, B2B buyers spend 27 percent of their time researching independently online and 18 percent of their time researching independently offline.

With approx. 62% of buyers time spent on research and meeting with suppliers, what can marketers do to help buyer’s research and sales efforts? 

There are plenty of things that marketers can do. I want to share

  • 2 tactics that marketers can employ to help buyer’s research efforts 
  • 1 recommendation to support sales teams

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