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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

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Feb 21, 2019

Many people downloaded my eBook, A Quick and Easy Framework for Marketers to Enable Their Sales Team. I usually follow up with a personalized email to thank them for downloading the eBook. I also ask them to send me any questions they may have after reading the eBook. Whether it’s related to the eBook or other marketing topics, I always encourage people to reach out and send me their marketing questions. If you listen to my podcast, you know that’s how I enjoy my podcast.

One of the eBook reader, Robert, has a rather unique last name, so I looked him up on LinkedIn. He is managing director for an engineering company in the UK. His company does mechanical engineering designs, materials science, and analytical verification and testing for different industries, like automotive, aerospace and more. Cool stuff.

When I sent out a personalized email, I also mentioned that I like his company’s website, but, from a user-experience perspective, there are a couple of things I’d do a little differently.


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