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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

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Feb 28, 2019

Early in December, Victor, a good friend, referred a potential client to me. This client is not my typical B2B technology and global enterprise clients. It’s a mid-size and regional accounting firm based in Northern California. The founder was able to grow his business through events and referrals. While they recognized that digital marketing and outreach is necessary to continue growing, they didn’t know how to start.

What they did first was to update their website, that was good. Then, they did a re-branding of their logo. I didn’t know why they did that in that order, but OK, that’s fine. During the re-branding, they hired a marketing agency to conduct a complete audit and create a comprehensive marketing plan. Well, that should be good, right.  After the plan, it’s execution. It should be easy, right?  Well, it didn’t go well.


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