Feb 28, 2018
I am a firm believer that the function of marketing is to grow business and support sales. Great story telling, wonderful commercials, and fantastic events all sound great, but they need to have calls-to-action that tie with sales directly or indirectly. Otherwise, they are just some marketing fluff.
I met Jenny, CEO for 3 Busy Dogs, a company that makes beer for dogs. Yes, you hear me right. Beer for dogs, but no-alcohol. The company is small, so she doesn’t have a big marketing budget. To create buzz, she relies heavily on user-generated content on social media and co-marketing.
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