May 16, 2019
I received a question from Keri. She just joined a big tech company. Her job is to enable sales. sales. But there is a catch: she is not part of the established sales enablement team. She is part of the corporate marketing team. When we talked, she was 3 weeks into her job and was not sure what her job is. She feels that there is duplication between her role and that of the sales enablement team, even though her manager assures her that this is not the case.
Here is what I told her based on a quick 15 min conversation.
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