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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit

Jul 24, 2019

A listener of this podcast, Chris, posted a question: What is the best way to integrate branding and messaging into sales? How can marketing help sales stay 'on brand'?

- Define brand and branding

- Be part of sales onboarding and training

- Bring messaging to sales

Following brand guidelines and messaging helps salespeople stay on-brand. And the best way to share that information is to be part of sales communications, onboarding and training. 

If you want to chat, reach out on any social media channels or email me at

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