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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

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  2. 204 - ft. Carla Johnson: How to Encourage Innovation in Your B2B Business

204 - ft. Carla Johnson: How to Encourage Innovation in Your B2B Business

Feb 22, 2022

A big hello from Portland, Oregon. Welcome to another episode of B2B Marketing & More. We are going to talk about innovation today. My guest today is Carla Johnson. She is a marketing and innovation strategist, keynote speaker, and author of ten books.

In her latest book RE:Think Innovation, Carla breaks down the exact process that the world's most prolific innovators use to consistently come up with great ideas.

Tune in to learn how to encourage innovation in your B2B business.

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