B2B Marketing and More With Pam Didner

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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more.

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce.

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

47 - Marketing Takeaways from Jeff's Visit

Jul 26, 2018

My podcast editor, Jeff Julian, drove his RV all the way to Anaheim from Kansas City to attend Vidcon with his wife, Michelle, and kids, Brandon and Addison. Actually, this is a fun conference. The tagline for Vidcon is ‘For people who love and make online video’.

Frankly, this conference is packed with tons of...

46 - My Podcasting Process

Jul 19, 2018

My friend, Mike, wants to launch a podcast. He was thinking of recording using his phone, then exporting the audio file and finally uploading it to Libsyn.

As simple as 1, 2, 3. He asked me how much time I spent on my podcast and what is my process. Well, no one has asked me that question before.

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If you...

45 - Sales Operations and Sales Enablement

Jul 12, 2018

I was talking to Michelle, a marketer, about my new book, Effective Sales Enablement. I told her that I wrote this book from a marketer’s perspective and how marketers can better enable their sales team. She told me that her company doesn’t have a sales enablement team, but it does have a sales operations team. So,...

44 - Repurpose Content to a Different Format

Jul 5, 2018

I discussed repurposing, repackaging and reusing content at one of my workshops a couple of weeks ago. One attendee posed this question: “So, can I just take the same blog post we wrote and use it as a script for our podcast? Can I just consolidate 5 case studies into one big eBook?”

Well, yes and no. In general,...