Sep 26, 2019

For today’s episode, I want to continue the series on how to create a solid messaging framework. I know that this is a niche topic in marketing.

Not everyone is creating messaging or talking points. This may not be your job. As a modern marketer, I think it’s important to have a holistic view of marketing is done....

Sep 19, 2019

Messaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. I know. 

Yet, messaging is the crucial and vital foundation for external communications and internal sales training. You may not create...

Sep 12, 2019

In the EP101, I talked about what is a messaging framework. A messaging framework is a logical and structured representation of your products’ and services’ unique promises and differentiation.

For today’s episode, I want to talk about a messaging template. It’s very hard to talk about a temple on a podcast...

Sep 5, 2019

Messaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. I know. 

Yet, messaging is a crucial and vital foundation for external communications and internal sales training.

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If...