Jun 25, 2020

Hello, everyone. Back in October 2019, I recorded a podcast episode. Episode 107: How to Cultivate and Expand Your Strategic Thinking. What I want to do today is to share with you an example of what I did with a client to help her explore more ideas to expand her team’s charter and scope which is one way to help...

Jun 18, 2020

A big hello from Portland, Oregon. I want to talk about something totally different this week.

I’ve been going through a lot of changes lately on both the business and personal levels. Well, all of us are going through a lot of changes. Heck, our country is going through massive change to try to co-exist with COVID-19...

Jun 11, 2020

I received an interesting question the other day: “Hey Pam, what is your approach to creating a sales enablement plan?”

Great question. I actually have a workshop on how to create a scalable global content marketing plan. So there are some similarities between creating a marketing plan and a sales enablement plan....

Jun 4, 2020

Hello, welcome to another episode of B2B Marketing and More. Last week, I said that I had one marketing takeaway from the pandemic. Well, I actually have two.

Let’s talk about what I said last week. I shared that it’s important to update your marketing plan when the economy is opening up.

This time around, it’s...