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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

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Oct 25, 2018

I did a session on “How to Build a Global Content Marketing Team” at Content Marketing World two years ago. Karen attended that session. Subsequently, she and I had a conversation on how she should structure her team.

She has a small team which supports several geographies. And she didn’t have approved headcounts...

Oct 18, 2018

An HR manager asked me, “Pam, do you think sales-enablement training and development belong in HR?”

Well, we all know that training has been one of the core competencies provided by HR, in addition to talent recruiting, performance reviews, and pay structure.

Here is the reality, with the rise of technology,...

Oct 11, 2018

In my last episode, I talked about a class I took on how to take better photos using my iPhone. I found a class through the Today at Apple website.

By going through that site and checking the various classes thatApple offers, I have to say that Apple does a great job on content marketing and sales enablement. In a way,...

Oct 4, 2018

Like everyone else, I take a lot of photos using my iPhone. I notice that younger generations take better photos than I do. I wanted to learn some new tricks to take better photos using my phone. I knew that Apple stores offered video-creation classes, so I wondered if they offered classes on taking better photos.

So I...