Sep 27, 2018

Hard as it is to believe, even though I’ve only been working for myself for 4 years, I’ve just relaunched my website for the fourth time. That’s pretty much one relaunch per year. I am not talking about changing copy here and there. I am talking about a complete re-design of the website…

Here is the story of...

Sep 20, 2018

Some listeners know that my 2nd book, Effective Sales Enablement, will be available in October. While working with the publisher on editing the manuscript back in May, I also started thinking about how I need to revise my value proposition. The value proposition in this case is ‘How do I differentiate myself...

Sep 13, 2018

My son, Joey, was a high school leadership camp counselor this summer. He managed about 30 high schoolers during the two 10-day over-night camp sessions, so it was about 15 kids per session. He came home when these two sessions were over. I picked him up from the airport. He looked physically and mentally exhausted but...

Sep 6, 2018

This week, one listener, Jim, asked me about branding.

“Companies with very strong brands want to maintain their brands across markets. How do you keep the core essence of your brand but also adapt it for new markets?”

There’re several ways to scale the core essence of your brand across regions.  I want to address...