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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

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  2. 100 - What is B2B Marketing?

100 - What is B2B Marketing?

Aug 29, 2019

A neighbour kid asked me What is B2B Marketing? B2B Marketing used to be called Trade Advertising or Industrial Advertising many years ago. Over time, marketers changed the term to B2B marketing, which sounds a lot classier. 

Many people may think that marketing is just marketing. Basically, we are marketing products and services, so why does it matter if it’s B2B or B2C? Well, marketers use the same channels to promote products regardless of whether it’s for business or consumer products. Marketing channels are the same, but the approaches to business and consumers are different.

There are 5 differences that guide the approaches.

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