Nov 15, 2017
Every week, I’ll pick one marketing question and attempt to address it with actionable take-aways in 7 minutes or less. So send me your questions. I want to help you take on your marketing challenges.
I was speaking at Social Media Strategies Summit recently and decided to pop into my friend Mike Brown’s workshop to say “hi”. I learned a new term from Mike that day (via Kodi Foster at Viacom): E.I.E.I.U. He said that the content we create should fit in the EIEIU categories: Entertainment, Inspiration, Education, Information, Utility.
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