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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit

Jul 4, 2019

I was asked a question the other day. How do you know that you are a true digital marketer? That’s a great question. The truth is there is no way to measure your digital knowledge per se. There is no test that you can take. The breadth and depth of your digital knowledge and expertise is based on your personal experience. In addition, digital technology is changing every day. There is no baseline that you can gauge against.

To make it more complicated, digital knowledge can also be categorized into different fields from website design, search optimization, paid social media buy, retargeting paid ads down to personalization and data analytics. No one person can be an expert at all of it.

Personally, I’d evaluate a person’s digital knowledge based on an ability to ‘connect the dots’.


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