Aug 23, 2017
Question: How do we deal
with marketing burnout?
Let me speak from my personal
After 20 years at a big
corporation, I decided to work for myself. It sounds romantic but,
when you are in the trenches trying to make it work, there is
nothing glamorous or romantic about it. I am my own secretary, IT,
sales, marketing and HR. When I just started, I didn’t really have
the luxury of turning down jobs. I provided multiple services
from creating strategies, e-mail campaign even down to beautifying
presentations for senior management as long as their quotes met my
expectations. At the same time, I needed to promote myself.
Between client work and marketing myself, it’s like having two
full-time jobs. I work all the time.
Here is how I deal with stress
- Have a plan. Even when I just started out and was a
one-person shop, I still did formal annual planning. I had my
planning meeting with myself. I identified 2-3 new
initiatives that I want to do, set up sales goals (realistic and
stretch) and identify lead pipeline and a list of people and
companies that I want to reach. Although my plan may have changed
here and there, I had a plan to set direction. I learned from my
corporate experience, it’s important to have a plan.
- Prioritize: I don’t prioritize well. I took on
several assignments and worked through weekends and nights to get
them done. I am still doing that, but I make a conscious effort to
prioritize. I divide my day so that 80% of my time is spent
working on urgent items that are likely due in 24-72 hours. and 20%
of my time is spent on initiatives which need be implemented in 2-3
months. It doesn’t always work, but I am making an
intentional effort to follow the 80/20% rule.
- Delegate: This is a chicken and egg question.
I didn’t delegate initially, because I couldn’t afford to
hire others. I ended up doing everything myself. Now, I
can afford to delegate, but I don’t have time to hire and train
others… So, I still ended up doing everything myself.
If you have a team, you need to train and coach them, then
Here is what I do on the
personal front to manage stress:
- Exercise: This helps me tremendously! I do steps or
cardio 2 times and yoga 3 times a week. Pumping some oxygen into my
body. It’s good for you. You just need to prioritize to
- Let it out: Find someone to vent to! Get your
stress and frustration out. Find a friend or someone, talk it out.
away: I can sit in front of my computer and work for 9-hours
without getting up. Even though I can’t think anymore, I am still
glued to my computer. I literally need to force myself out of my
chair and go somewhere else. IT’S OK TO WALK
- Stress and burnout come with the
choice I made. I am aware of that and accept that
consequence. We need to manage them the way we manage our
days, our relationships or our businesses.