Nov 29, 2017
On this episode, rather than addressing one marketing question, I’d like to share a conversation I had with the sales and marketing team at Curata.
Curata is a platform that can help you curate, plan and measure your content marketing efforts. It has a very nice, solid platform that allows you to select relevant content and quantify the ROI of your content. BTW, I am not affiliated with Curata at all, but I love their curation platform and analytic capabilities. You should check it out.
Curata is still in the startup phase. They have a full-time sales enablement manager, Sasha Laferte, who resides in marketing. Her job is to use content to educate prospects and help the sales team close deals.
I asked Sasha, what is the secret sauce of building alignment between marketing and sales?
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