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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more.

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce.

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

4 - Leading a marketing team to consensus

Aug 30, 2017

Question: “I lead a virtual marketing team. Everyone seems to have his or her ideas on how to do things. How do I lead the team to consensus?” -- Melissa

I know how hard it is to lead a virtual team. If you work in a big corporation, you know what I mean. There’re a lot of initiatives which are cross-functional.

3 - Dealing With Marketing Burnout

Aug 23, 2017

Question: How do we deal with marketing burnout?

Let me speak from my personal experience.

After 20 years at a big corporation, I decided to work for myself. It sounds romantic but, when you are in the trenches trying to make it work, there is nothing glamorous or romantic about it. I am my own secretary, IT, sales,...

1 - Applying content marketing to sports marketing

Aug 23, 2017

Applying content marketing to sports marketing

Question: How does content marketing apply to sports marketing? -- Jake

Let’s start with the content marketing definition first. Here it goes:

“The process of developing and sharing relevant, valuable, and engaging content to target audience with the goal of acquiring...

2 - Making the transition from traditional marketer to digital marketer

Aug 23, 2017

Question: “How do I make the transition from a traditional marketer into a digital marketer?” -- Elaine

I’m going to talk about my own personal journey of making that transition.

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If you want to chat, reach out on any social media channels or email me at hello@pamdidner.com.

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