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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

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May 30, 2019

Welcome to another episode of 7-Minute Marketing with Pam. My name is Pam Didner. I love sharing a little dose of B2B, digital, content marketing and sales enablement, seven minutes at a time.  Ok, this is Episode 90. I can’t believe that I am only 10 episodes away from 100. It’s certainly been a journey.

Here are 3...

May 16, 2019

I received a question from Keri. She just joined a big tech company. Her job is to enable sales. sales. But there is a catch: she is not part of the established sales enablement team. She is part of the corporate marketing team. When we talked, she was 3 weeks into her job and was not sure what her job is. She feels...

May 9, 2019

What is the main requirement to be a digital marketer? I’ve been asked that question often by traditional marketers. The way I define traditional marketers is that they are marketing professionals who are not digital natives and didn’t start their marketing careers on the digital side.

I usually tell them that the...

May 2, 2019

I had an epiphany talking to Rob Clarke, co-founder of Strala, at Martech West in early April. His company created a turnkey platform that allows you to standardize UTM parameters to track all your online and offline marketing outreach. He told me that marketers like to ask 3 questions: who, what and when.