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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit

Oct 17, 2019

In the last episode, I talked about how to be a strategic thinker in the context of B2B marketing. I shared three ideas:

  1. Think from the perspective of “why and what”, not “how”
  2. Communicate in a way that senior managers can understand
  3. Help senior managers connect the dots

For this episode, I want to talk about how to cultivate that strategic thinking capability. I truly believe that skill set can be acquired. I am using myself as an example. I wouldn’t consider myself a natural strategic thinker. 


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