May 28, 2020
Welcome to another episode of B2B Marketing and More. I talked to many marketers in the past 6-8 weeks. All of us are looking forward to the re-opening of the economy. Yay! #can’twait
In the previous episode, I talked about the need to update your marketing plan to align with the reopening. I called out that don’t revise your marketing plan for the sake of revising; you need to understand the behavior changes of your customers which leads to the need to update your buyer personas. B2B customers don’t usually change our behaviors that often so we don’t usually update our buyer personas.
However, I think it’s important to evaluate your customers, especially after the pandemic.
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