Jun 4, 2020
Hello, welcome to another episode of B2B Marketing and More. Last week, I said that I had one marketing takeaway from the pandemic. Well, I actually have two.
Let’s talk about what I said last week. I shared that it’s important to update your marketing plan when the economy is opening up.
This time around, it’s important to re-evaluate your customer’s behavior changes, understand what behavior changes are permanent, and how they affect customers’ buying decisions and the usage of your products and services. Use that insight to update your buyer personas.
If you want to chat, reach out on any social media channels or email me at firstname.lastname@example.org.
You can also join my Facebook community: Build Your Marketing Skills to Get Ahead.