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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

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  2. 132 - Prepare for Future Disruptions with a Marketing Continuity Plan

132 - Prepare for Future Disruptions with a Marketing Continuity Plan

Jun 4, 2020

Hello, welcome to another episode of B2B Marketing and More. Last week, I said that I had one marketing takeaway from the pandemic. Well, I actually have two.

Let’s talk about what I said last week. I shared that it’s important to update your marketing plan when the economy is opening up.

This time around, it’s important to re-evaluate your customer’s behavior changes, understand what behavior changes are permanent, and how they affect customers’ buying decisions and the usage of your products and services. Use that insight to update your buyer personas.

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