Jun 11, 2020
I received an interesting question the other day: “Hey Pam, what is your approach to creating a sales enablement plan?”
Great question. I actually have a workshop on how to create a scalable global content marketing plan. So there are some similarities between creating a marketing plan and a sales enablement plan. The bottom line is a certain kind of element, or what I call “the skeleton” of the plans stays the same.
So let’s talk about this a little bit more.
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