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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

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Jul 20, 2021

Welcome to another episode of B2B Marketing & More! I’ve been reading many books about writing screenplays lately because there are many talks about bringing storytelling into content marketing.

I thought I might also go to the sources and dig in on how to write a screenplay and how to tell stories effectively.

The three books I was reading are Story by Robert McKee, Screenplay Writing 434 by Lew Hunger, and Save the Cat by Blake Snyder.


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