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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit https://www.pamdidner.com.

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  2. 195 – Ask the Experts: Proven Tips for Sales and Marketing Alignment

195 – Ask the Experts: Proven Tips for Sales and Marketing Alignment

Nov 23, 2021

Hello from Raleigh, North Carolina. Welcome to another episode of B2B Marketing & More.

Today's episode features some of my previous guests and a topic that comes up in almost all my podcast conversations: How can sales and marketing teams work together?

The answer isn't that simple because so much has changed with the pandemic in the past two years. At the same time, there were also many changes in digital marketing, and the corporate culture within the businesses differs from company to company, industry to industry.

John Nee, Principal and President of Act1 Partners, Alex Low, Managing Consultant at PA Consulting in London and Mark Emond, a revenue marketing expert and the President of Demand Spring, share proven tips for sales and marketing alignment. 

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