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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

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Jan 3, 2019

I was fortunate to be invited back to do a workshop and a session at the Content Marketing World conference in Cleveland, Ohio for the 8th time. When you go to an event like this for 8 years straight, you start seeing familiar faces and begin forming a circle of friends that you hang out with from year to year.

As always, it was wonderful to see Kelly Hungerford, Jeff Julians, Amy Higgins, Jay Baer, Michael Brennen, Robert Rose, and many other friends. I don’t know about you, but as much as I see them on FB or Twitter, I still prefer a meaningful hug and in-person catching-up.

I’d like to challenge myself so I present a different topic each year, and I was excited to create a new one for 2018’s conference. My session title was 5 Creative Ways Marketers Can Enable their Sales Team, and it is no surprise that it’s closely related to my new book, Effective Sales Enablement.


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