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Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

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Sep 6, 2018

This week, one listener, Jim, asked me about branding.

“Companies with very strong brands want to maintain their brands across markets. How do you keep the core essence of your brand but also adapt it for new markets?”

There’re several ways to scale the core essence of your brand across regions.  I want to address that in 4 different elements: Logo, Design, Tone-and-Manner, and Corporate Culture.


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