Sep 6, 2018
This week, one listener, Jim, asked me about branding.
“Companies with very strong brands want to maintain their brands across markets. How do you keep the core essence of your brand but also adapt it for new markets?”
There’re several ways to scale the core essence of your brand across regions. I want to address that in 4 different elements: Logo, Design, Tone-and-Manner, and Corporate Culture.
If you want to chat, reach out on any social media channels or email me at firstname.lastname@example.org.
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