Preview Mode Links will not work in preview mode

Do you want to fulfill your true marketing potential? In B2B Marketing and More With Pam Didner, you’ll learn actionable strategies and tips around digital marketing, sales enablement, MarTech, demand generation and more. 

As a marketing consultant, author, and global speaker, Pam emphasizes that marketing should leverage sales as another marketing channel and sales should use marketing as a hidden salesforce. 

In each episode, she shares her personal stories, templates, and frameworks that you can immediately put into action to help you support your sales relationships and make you look like a rockstar!

For more information, visit

Sep 20, 2018

Some listeners know that my 2nd book, Effective Sales Enablement, will be available in October. While working with the publisher on editing the manuscript back in May, I also started thinking about how I need to revise my value proposition. The value proposition in this case is ‘How do I differentiate myself from other marketing consultants?’ Until now, I’ve focused on content marketing, or my value proposition or uniqueness being that I know how to help enterprises (not SMB) set up a process to scale content across regions. Not many people can do that, so that is unique to me. Now, with Sales Enablement coming into play, what is my new value proposition? How do I redefine what I can offer to combine my knowledge of global content marketing and sales enablement?

I started by identifying several unique strengths or experiences that only I can offer.


If you want to chat, reach out on any social media channels or email me at

You can also join my Facebook community: Build Your Marketing Skills to Get Ahead