Nov 21, 2019
In talking to many of my clients, I’ve found that there often doesn’t seem to be a nurturing stream to address leads rejected by the sales team. In some cases, these leads are not even routed back to the marketing automation system. When they are routed back, they are just treated like any other leads as part of regular email campaigns.
During one of my workshops, an attendee asked me if we should have a separate nurturing stream for rejected leads. If we do, how should we segment rejected leads?
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